Getting Your Product On Supermarket Shelves

Many food product makers dream of getting their product onto supermarket shelves. Supermarkets are and always will be the best way to distribute your food product to the masses. However, many companies focus too much on "sealing the deal" with the super markets without leverage their own assets, a quality food product.





This article outlines a unique approach to getting your product on to supermarket shelves and becoming a success!





Foundation – The very first thing you must to do is to evaluate your food product, its ingredients and packaging. The global trend is that people want "healthy" or "organic foods" with no transfats and plenty of vitamins. Have you noticed that all products have a nutrition table? You need to make sure that yours looks perfect, why? Because that’s what consumers want! Which leads to our next topic the power of consumers.





Consumer Power – If you’ve got a product that is worth the glory of super market shelves, you should already have a good following of consumers eating your product. If the consumers love your product, then you are way ahead of the pack to becoming shelved at your local or even global supermarket. You can make your consumers happy by asking them for feedback on the quality, consistency and taste of your product. If you do get quality feedback, you need to ACT on these to make your product better!





Brand Power – A brand is not just a logo or just a mission statement. It should encompasses everything that your food product believes in. An important factor for supermarkets is whether your brand can live up with consumer expectation. If you say you have the best tasting pie, then you better have the best tasting pie!





Supply Chain: Many small food product companies when they are finally stocked and ready to be shelved in supermarkets realize they cannot meet the consumer demand of supermarkets. This is an important factor for supermarkets as well, you don’t want to be out of stock in your first week because you were successful! Having a good supply will mean you can supply the supermarkets and your consumers when they want your product. However it may also mean, you will need to rethink or redevelop your current supply chain if it cannot meet supermarket demands.





Food Fairs: Every year, in every state, food fairs are happening. Supermarket reps and even CEO venture out looking for the best quality food products on the market. If you can impress them here then you’ve definitely got one foot in the door!





This article outlined 5 key points you need to master before heading out to meet and greet supermarkets. If you think you have all these mastered then its time to impress those supermarket "food buyers" with your delicious products!





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